Prepared
as I was, the true entrepreneurial learning curve only begins once you're in
the system. It's a reality that the curve throws challengers your way,
regularly or sporadically. As I move forward (Entrepreneurial Pull Factors) as an Indian woman entrepreneur in
my late 50s, these challengers question my capabilities and abilities
(Challengers Part 1).
Competition
Competition is inevitable and keeps me on
my toes. It's not about comparing myself to others in the industry, but staying
aware of their offerings. Nava's Zen, with its unique nature-inspired approach,
stands apart. Yet, should we reinvent our wheels or lower prices to capture our
target market effectively? Staying ahead of competitors requires time, money,
and brand building—especially as a solopreneur.
Social Harassment
Digital marketing exposes me to both
expected and unexpected challenges—social harassment being one of them. Being
active on social media platforms is essential for personal and business
branding. However, age and race seem to attract unwelcome attention. As a
liberal Indian woman promoting my business through dance and yoga outfits, I
face sleazy comments and direct messages. Dealing with these disgusting
incidents is a choice between ignoring, avoiding digital marketing, or
accepting that some individuals in society are irrational.
Age
Age itself is not a major obstacle, but it
does come with its realities. Energy levels may decline, and the fact that my
biological clock stopped ticking 18 years ago sometimes affects me emotionally.
Palpitations, anxiety attacks, and nervousness arise occasionally. Though my
mindset helps counter these challenges, I cannot halt the natural process of
biological aging.
Managing the Husband
Managing the husband
alone is a challenge in itself. I won't shy away from admitting it. Perhaps,
it's rooted in the cultural upbringing that glorifies Indian men, placing them
on a pedestal. How do I navigate this Indian social norm while still being the
all-rounder managing household affairs? Complicating matters, my husband is
comfortably retired while I, in my late 50s, remain an ambitious go-getter.
Honesty prevails: managing the husband is no smooth ride.
In conclusion, navigating the
entrepreneurial journey in my late 50s as an Indian woman comes with its fair
share of hurdles. However, I am determined to overcome them. Through
resilience, adaptability, and a growth mindset, I strive to inspire others to
pursue their dreams, no matter the age or gender.